{"product_id":"the-cartel-the-playbook-to-build-an-international-business","title":"The Cartel: The Playbook To Build an International Business","description":"\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-token-index=\"0\" class=\"notion-enable-hover\"\u003ePRE-ORDERS ON. Book releases on Dec 3, 2026.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c!-- notionvc: 4af3b15b-e7cd-437c-98cc-22f5e66f557f --\u003e\u003c\/strong\u003e\u003cstrong\u003eEvery Indian business owner with a good product hopes to one day take it beyond India. Yet most never do. This book breaks that barrier.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you run a business, you know it cannot reach its full potential until it finds the right markets abroad. And every year, trading internationally is becoming easier. What holds most business owners back is not capability, but the knowledge and network to do it right, which have long been guarded by those inside the trade, much like a cartel.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Cartel \u003c\/em\u003eopens that knowledge to anyone ready to use it. It begins by helping you read the world — how global trade moves, where India stands in it, and how each region behaves. It then equips you to make the decisions that build an international business. And it gives you the practical tools to run it, with the discipline and execution the rewards demand.\u003c\/p\u003e\n\u003cp\u003eThe insights are drawn from the author’s extensive work inside import and export businesses, from buyer meetings and trade fairs across four continents, and from conversations with founders who have built global brands and with ambassadors of the countries they trade with.\u003c\/p\u003e\n\u003cp\u003eIf you’ve long intended to take your business global, this book turns that intent into a plan, one step at a time.\u003c\/p\u003e\n\u003cp\u003eFind more details about the book here: \u003ca href=\"https:\/\/the-cartel.wyzr.in\/\"\u003ehttps:\/\/the-cartel.wyzr.in\/\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor any pre-release bulk orders, contact us at \u003ca href=\"mailto:hello@wyzr.in\"\u003ehello@wyzr.in\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- notionvc: 5ca1623c-93b6-46d0-8780-8285b8781add --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0551\/3986\/0542\/files\/Sarthak_f944cf16-ff34-4af0-be8d-bee6b4a7c084.jpg?v=1792510978\" alt=\"\" width=\"175\" height=\"219\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSarthak Ahuja\u003c\/strong\u003e is an investment banker with over fifteen years of experience in M\u0026amp;A and international trade consulting. He is a Gold Medalist from the Indian School of Business and the bestselling author of three books: \u003cem\u003eThe Money Ball,\u003c\/em\u003e \u003cem\u003eFounder’s Office\u003c\/em\u003e, and \u003cem\u003eDaily Coffee \u0026amp; Startup Fundraising.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe youngest Indian to hold four qualifications, in CA, CS, CMA, and a degree in finance, he practices in corporate finance, transaction advisory, and international entity structuring, and his firm advises companies on international market entry and exports.\u003c\/p\u003e\n\u003cp\u003eFollowed by over five million people across platforms, with more than a hundred million monthly views, he is a visiting faculty at institutions including the Indian School of Business, and has spoken at the Harvard Sustainability Summit, the Warwick India Summit, Davos 2026, and the House of Lords in London on economics, finance, and international trade.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Cartel \u003c\/em\u003eis his fourth book.\u003c\/p\u003e","brand":"Wyzr","offers":[{"title":"Default Title","offer_id":67924439892030,"sku":null,"price":850.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/3986\/0542\/files\/WYZR_Aug_26_onwards_5.png?v=1792512957","url":"https:\/\/shop.wyzr.in\/products\/the-cartel-the-playbook-to-build-an-international-business","provider":"Wyzr","version":"1.0","type":"link"}