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Daily Coffee & Startup Fundraising (Paperback)

Daily Coffee & Startup Fundraising (Paperback)

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A comprehensive guide to starting up and raising funds in India.

Starting up is never easy, and the lack of awareness of what’s needed to start up right makes the process even harder.

Sarthak Ahuja operates from the unique vantage point of an Investment Banker helping startups raise capital, a Chartered Accountant helping them get their finances and compliances in order, and as a business advisor helping them kick off right. Working in proximity to both founders and investors, he understands intimately where founders struggle and how investors perceive new businesses. He brings both these perspectives masterfully in this book.

Daily Coffee & Startup Fundraising identifies the hurdles Indian startups encounter early in their journeys, and offers solutions that would help them not only become attractive investment options but also lay the foundation for long-term success.

Bonus: The book includes:

  • Curated list of 193 investors - venture capital funds, accelerators, incubators, and angel syndicates of India
  • Pitch deck format and detailed guide to building one
  • Detailed guide to building a financial model
  • Complete term sheet broken down with suggestions
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Release Date

12th October 2022

About the author

Sarthak Ahuja is a Chartered Accountant with over a decade of experience in startup advisory. He is a Gold Medalist for All Round Excellence from the Indian School of Business and was also the youngest Indian to have completed 4 degrees in CA, CS, CMA, and BFIA, all by the age of 23.

As an Investment Banker, he’s worked with companies in SaaS, eCommerce, and D2C spaces, in industries such as Web3, FinTech, EdTech, Gaming, Healthcare, and F&B, among others.

He helps startups raise funds, and creates educational content for the founder community on various social media platforms.

You can learn from him on the Instagram handle @casarthakahuja.


Pages: 332
ISBN 978-81-958168-0-4