New Launch

Daily Coffee & Startup Fundraising


A comprehensive guide to starting up and raising funds in India.

(Hardcover - author signed)

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Meet the Author

CA Sarthak Ahuja

Sarthak Ahuja is a Chartered Accountant and an Investment Banker with over a decade of experience in startup advisory across industries.

He helps startups raise funds, and creates educational content for the founder community on various social media platforms (@casarthakahuja).

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  • “If you intend to raise capital at any stage, miss this book at your own peril."

    Ankur Warikoo, Co-founder - Nearbuy, Angel Investor

  • “A comprehensive, step-by-step playbook on acing the startup journey. Extremely well-written and highly recommended.”

    Varun Alagh, Co-founder & CEO - Mamaearth

  • “Highly recommend this one to anyone who is/wants to raise capital - I learned a lot myself!"

    Arjun Vaidya, Ventures Lead - Verlinvest, Founder - Dr. Vaidya's

  • "No book like this enables us to decode the nuances of fundraising in the Indian context.”

    Pratham Mittal, Founder - Masters’ Union, Partner - 606 Ventures

  • “The perfect lifelong aid for everyone who aspires to dream the impossible and make it a reality.”

    Sharan Hegde, Content Creator (@financewithsharan)

  • "Sarthak has provided a succinct and systematic explanation of what it takes to ensure your business makes financial sense."

    Aman Arora
    Co-founder & CMO - Keventers

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