Meet the Author
Sarthak Ahuja is a Chartered Accountant and an Investment Banker with over a decade of experience in startup advisory across industries.
He helps startups raise funds, and creates educational content for the founder community on various social media platforms (@casarthakahuja).
“If you intend to raise capital at any stage, miss this book at your own peril."
Ankur Warikoo, Co-founder - Nearbuy, Angel Investor
“A comprehensive, step-by-step playbook on acing the startup journey. Extremely well-written and highly recommended.”
Varun Alagh, Co-founder & CEO - Mamaearth
“Highly recommend this one to anyone who is/wants to raise capital - I learned a lot myself!"
Arjun Vaidya, Ventures Lead - Verlinvest, Founder - Dr. Vaidya's
"No book like this enables us to decode the nuances of fundraising in the Indian context.”
Pratham Mittal, Founder - Masters’ Union, Partner - 606 Ventures
“The perfect lifelong aid for everyone who aspires to dream the impossible and make it a reality.”
Sharan Hegde, Content Creator (@financewithsharan)
"Sarthak has provided a succinct and systematic explanation of what it takes to ensure your business makes financial sense."
Co-founder & CMO - Keventers