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Zero To Scale

By Arindam Paul

As our internet ecosystem has matured and logistics capabilities deepened, it has become easier to launch brands, but much harder to scale them due to the intense competition. More and more brands are vanishing on the second page of Amazon results, and very few manage to crack offline distribution. Most brands struggle to grow beyond a threshold.

InZero To Scale, Arindam Paul has meticulously documented all his learnings across every function brand operators need to master — product, distribution, acquisition, brand building, organization, and more. It’s a rare, original playbook drawn from the hard-won experience of scaling Atomberg from a pre-revenue upstart to over 1000 Cr in annual revenue. For anyone building a brand in India or pursuing a career in sales and marketing, this book offers practical, actionable insights you can’t afford to miss.

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The One Person Startup

By Ayush Wadhwa

Indian companies need Indian professionals who understand the context of their problems to deliver the right outcomes. Yet, despite the demand, many capable students and professionals are uncertain of how to navigate their way to success as a freelancer. 

The One Person Startup aims to help all such individuals by giving them a clear blueprint to ace the solopreneur journey. Ayush draws extensively from his experience as a freelancer—and now the founder of a successful creative agency—and ensures that you don't make the mistakes he did because of the absence of a guiding light.

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Meet Our Authors

  • Blume Ventures

    Blume Ventures is an early-stage India-focused venture fund that backs startups with both funding as well as active mentoring. Blume typically invests in Seed and pre-Series A rounds in tech-led startups led by founders obsessed with solving hard problems for the Indian market and from India for the world.

    Read 'Winning Beyond Boundaries' by Blume 

  • Zerodha

    Zerodha is India’s largest stock broker, trusted by over 1.5 crore Indians.

    Read 'Capital Market Yearbook' 

  • Groww

    Groww is a leading Indian stock brokerage platform offering commission-free investing in stocks, mutual funds, and more. Launched in 2016, it is known for its user-friendly interface, real-time market data, and educational resources, making investing accessible to beginners and experienced traders alike.

  • Sarthak Ahuja

    A Chartered Accountant and an Investment Banker, Sarthak has over a decade of experience in startup advisory across industries.

    He helps startups raise funds, and creates educational content for the founder community on various social media platforms (@casarthakahuja).

    Read 'Founder's Office' by Sarthak 

  • Anand Malligavad

    A techie turned Lake Conservationist, Anand is also known as the “Lakeman of India”. Having helped revive 40+ lakes across the country in 6 years, he is on a mission to revive one in each state. From participating in policy-making to media debates and TED Talks, Anand has been a vocal water warrior across multiple forums.

    Read 'A Life with Lakes' by Anand 

  • Mayank Agarwal

    Mayank Agrawal is a first-generation real estate entrepreneur and educator. His first business, The Green Cottage, is a Mumbai-based real estate brokerage company specializing in primary residential transactions and land deals across Maharashtra. He’s also the Founder & CEO of Edstate Learning, India’s first educational platform focused on real estate. He creates real estate content on Instagram (@realestatewithmayank) for an audience of over 800K followers as of June 2024.

  • Sharan Hegde

    A content creator and influencer who runs the popular @financewithsharan Instagram and YouTube handles, where he creates content on personal finance.

    With over 3.8 M followers across social media and over 90k newsletter subscribers, his content has been viewed over a billion times.

    He has been featured by Forbes as one of the top 100 digital stars in India and felicitated as one of the 75 young cultural ambassadors of India by the Ministry of Culture.

    Read 'Zero to Viral' by Sharan 
  • Kushal Lodha CA

    Kushal Lodha

    A Chartered Accountant with All India Ranks 6, 5, and 5 across the three levels of CA qualification. Kushal also secured World Rank 3 in ACCA and has cleared all three levels of CFA. He’s the founder of KAGR, an EdTech platform for finance students, and a content creator with 400K+ followers across platforms.

    Read 'Acing CA' by Kushal here 
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